RE: New Land Rover Discovery vs Lego

RE: New Land Rover Discovery vs Lego

Wednesday 28th September 2016

New Land Rover Discovery vs Lego!

Launch stunt sees new Discovery drive across (very strong) Lego model of Tower Bridge



Never one to pass up on the eye-catching publicity stunt, in conjunction with unveiling the all-new Land Rover Discovery (see here) to the press at the Paris show JLR has pulled off a simultaneous event back home in Warwickshire. In it a 13-metre high model of Tower Bridge built out of nearly 6m bricks demonstrated its ability to carry over two tonnes of Discovery while celebrity owners Bear Grylls, Ben Ainslie and Zara Phillips went 'full lifestyle' and demonstrated how the vehicle fits in with their action-oriented worlds.


For Grylls that meant abseiling off the top of the structure while Ainslie demonstrated both the 900mm wading depth and towing ability by pulling a Lego model of his Land Rover sponsored America's Cup boat under the raised roadways of the bridge. Phillips then jumped her horse over a gate between the noses of two Discoverys. Then there were fireworks. Lots of fireworks, all appreciated by a crowd of owners and workers from the nearby Solihull factory where the car will be built.

Cribbing shamelessly from the supplied 'editor's notes' we can tell you the Tower Bridge model built by Britain's only certified Lego professional (how do we get that gig?) Duncan Titmarsh is, for now, the Guinness World Record holder for the largest structure constructed from Lego. Using 5,805,846 bricks it took Duncan and his team five months to build and takes the title from a 5.3m brick Lego X-Wing fighter and a Lego house built for James May's Toy Stories programme back in 2009.

Here, inevitably, is the vid...

 

Author
Discussion

Maldini35

Original Poster:

2,913 posts

187 months

Wednesday 28th September 2016
quotequote all
Come on JLR - when are you actually jumping the shark?


Beyond Rational

3,524 posts

214 months

Wednesday 28th September 2016
quotequote all
Is it 1991 again?