RE: Caterham Harrods edition

RE: Caterham Harrods edition

Saturday 8th October 2016

Caterham Harrods edition

A luxury Caterham? It's actually a thing, and quite an expensive one at that



What, one wonders, would Harrods customers accustomed to (one imagines) lives of luxury, opulence and general pampering make of your typical drive in a Caterham? We're long-standing fans of the car at PH of course but even as enthusiasts there are certain ... challenges to life with a Seven that don't crop up when you drive a Bentley or Rolls-Royce. Picking at random from personal experiences with Caterhams these would include having to have flying windscreen wipers picked out of the gutter and handed back to you by friendly pedestrians, roofs peeling off while driving along the motorway in a rainstorm, legs burned on hot exhausts and the general indignity of trying to post yourself through a 'door' smaller than your average letterbox without totally losing your cool.


Even when it goes right you're left picking flies out of your teeth after an enjoyable roof-down blast, your ears ringing and with an overdose of adrenaline to somehow work off.

Teaming up with Harrods to promote the new Caterham Signature personalisation programme therefore seems a little odd, though a spokesman for the store said: "Caterham is one of Great Britain's most famous and instantly recognisable motoring brands and it has been a pleasure to partner with the team there to create this Harrods special edition of the legendary Seven." Clearly someone who works there is a fan also!

Based around a 420S, the Harrods Caterham costs - brace yourself - £59,995 and is on display in-store right now. For that you get a gold-painted chassis, Harrods green paint with gold pinstriping, butterscotch leather and embroidered logos on the seats and a similar one on the gearknob. The intention of the car is to show the range and scope of personalisation options open to Seven buyers under the new Signature scheme. The result is a slightly odd mix of trademark Caterham rawness and well-appointed Harrods luxury but, given the idea is you build it to your own spec, the world is your oyster. With Beluga caviar and a side order of truffles. Because, obviously, that's what people who do their weekly shop at Harrods have for breakfast every day, right?

Watch the video here

 

 

 

 

 

 


Author
Discussion

WhiteBaron

Original Poster:

1,393 posts

225 months

Friday 7th October 2016
quotequote all
I like the outside paint colour.........



olliete

403 posts

110 months

Friday 7th October 2016
quotequote all
It doesn't even look like the right green

Matt UK

17,649 posts

199 months

Friday 7th October 2016
quotequote all
Well is this unexpectedly odd...

Durzel

12,232 posts

167 months

Friday 7th October 2016
quotequote all

Limpet

6,293 posts

160 months

Friday 7th October 2016
quotequote all
I am genuinely struggling to understand who the target market is for this.

LB14

274 posts

207 months

Friday 7th October 2016
quotequote all
I'm happy to see Caterham offering a personalisation service but .....

That car is £20k above a 'normal' 420S - all for a bit of paint, wood and leather ????

numtumfutunch

4,705 posts

137 months

Friday 7th October 2016
quotequote all
April fool

FourWheelDrift

88,381 posts

283 months

Friday 7th October 2016
quotequote all
Not enough gold for the Arab market.

Hitch

6,100 posts

193 months

Friday 7th October 2016
quotequote all
What the juddering fk?!

SuperchargedVR6

3,138 posts

219 months

Friday 7th October 2016
quotequote all
Maybe it's for getting around the store quicker for those in a hurry?

But yeah, weird. Did Caterham really sit down in a board meeting and came up with a posh department store as a partner to team up with?!? Odd.

spookly

4,011 posts

94 months

Friday 7th October 2016
quotequote all
Personalisation is great. Not keen on what Harrods have come up with.

And, also, £20K for a paint job and some leather?
I'm quite sure I could find a local spray shop, and re-trim specialist, buy a few more bits, and duplicate that monstrosity for about £5K above a base car.

jet_noise

5,630 posts

181 months

Friday 7th October 2016
quotequote all
Using a sledgehammer to miss a nut.






I've been waiting ages to use that smile

Phooey

12,574 posts

168 months

Friday 7th October 2016
quotequote all
£60k!!!



Let me know if Caterham do an Aldi edition smile

jet_noise

5,630 posts

181 months

Friday 7th October 2016
quotequote all
Phooey said:
£60k!!!



Let me know if Caterham do an Aldi edition smile
They already do; it's called the 160 isn't it?
Removes tongue from cheek smile

Cotty

39,389 posts

283 months

Friday 7th October 2016
quotequote all
olliete said:
It doesn't even look like the right green
That was my first though. But then the Harrods Lotus Elise in the correct colour is hurl

dunnoreally

952 posts

107 months

Friday 7th October 2016
quotequote all
And the Durex Pope Francis Edition award for utterly baffling licencing deals goes to...

Oilchange

8,421 posts

259 months

Friday 7th October 2016
quotequote all
I thought it all looked nicely done until I focussed on the steering wheel. Looks like its been covered by Stevie Wonder...

g7jhp

6,959 posts

237 months

Friday 7th October 2016
quotequote all
Limpet said:
I am genuinely struggling to understand who the target market is for this.
Well the Seven Sprint sold well to those looking for something retro.

This will sell to rich tourists from the Far East visiting Harrods, so they don't even have to leave London.

They'll love the iconic British sportcar with a touch of luxury which will look good and perform well.

Although that dash is a tasteless!

cybersimon

199 posts

168 months

Friday 7th October 2016
quotequote all
If it's not it should be automatic (proper slush-box auto)

FN2TypeR

7,091 posts

92 months

Friday 7th October 2016
quotequote all
jet_noise said:
Phooey said:
£60k!!!



Let me know if Caterham do an Aldi edition smile
They already do; it's called the 160 isn't it?
Removes tongue from cheek smile
hehe

Great car, the 160, in fairness. If I were to own a Caterham (bucket list tbh) I'd want a bit more oomph, but I can see the appeal, it's a terrific wee thing.