Friday 12th September 2008

Diamond anniversary Lotus Europa

Lotus creates a £150,000 Europa

---

Europa: Blinging

Lotus has unveiled a special one-off Europa worth £150,000. The car has been created to celebrate the company's 60^th anniversary and features £111,000 worth of diamonds. The diamonds will be set in a special matt black bespoke gear knob and there is a specially designed rev counter were the diamonds will be lit by hidden LED lights.

The exterior has not been neglected by the diamond treatment - it will be given a special diamond flake paint job. With the black high gloss finish being sprinkled with tiny glass flakes. Lotus says this will give the illusion of the car showered in diamonds. The standard Lotus badge has been replaced with a diamond encrusted version.

Mike Kimberley, Group Lotus CEO, said: 'I'm always proud to launch a special edition Lotus and this commemorative, bespoke Lotus for our Diamond Anniversary is very special indeed. We are a global, high technology engineering consultancy and sportscar company and reaching this special milestone demonstrates our tenacity and creativity as
much as our expertise and professionalism.'

The Bespoke Europa will be on show at the Lotus 60^th anniversary show.

[snuffy]

Did anyone ever buy a Europa ?

[Kieran XJR]

Oh dear, sounds like a load of naff bling to me.

[ultegra]

Q. Spoint?

A. No point.

[Uncle John]

For rappers and premiership footballers only!

[FourWheelDrift]

I like the quilted black leather inside though, very 1960s.

[Shodan]

I hope it has bullet proof glass because I can't see that gear knob lasting long in there

[UH-Matt]

Must say I didnt like the Europa based on pictures. Someone said to give it a chance when you see one in the flesh.... Well yesterday I saw one in a car park and I still don't like it.

[Spam]

Insurance NIGHTMARE!!

[GarC]

FourWheelDrift said:

I like the quilted black leather inside though, very 1960s.

Agreed. I do like the Europa but this one-off seems like Lotus are going to far for a bit of attention. By now you'd think that they would know that all they have to do is release a limited edition colour with a bit of history to it to get on the front page of PH.

[EDLT]

snuffy said:

Did anyone ever buy a Europa ?

Yes! I've seen a grey one parked in the Bentley factory of all places.

[Mclovin]

what are they doing...this is the kind of thing that is going end them

someone needs to go round there and have a word

[Justayellowbadge]

What were they thinking.

Chapman would only have approved as a way of getting the diamonds out of the country.

[Driller]

Bunch of arse.

[DjSki]

What were they thinking?

What does this say about management's knowledge of the Lotus brand!

dheads.

[Mclovin]

maybe shifting times are reduced round hethal with a quicker action due to lighter throw

diamonds are a girls best friend so maybe its aimed at one of the rich ladies out there that doesnt wear low cut dresses and never goes commando

Edited by Mclovin on Friday 12th September 19:39

[bencollins]

Its PR people. DUH!
Éuropa ext & int photo in papers etc for nowt, they give bling back in 4 wks.

[bingbong]

Doesn't this go against everything Lotus has ever stood for

[Mclovin]

bencollins said:

Its PR people. DUH!
Éuropa ext & int photo in papers etc for nowt, they give bling back in 4 wks.

oh why dont they say that in the article

all i read is more than hundred grand europa

[Mag1calTrev0r]

Surely it's just for PR. Diamond anniversary so they make a diamond studded car! Shows what the company can do, it's a showcase for God's sake. As others have said, they'll give the diamonds back in a few weeks as it's not as if 'used' diamonds are really going to lose any value.

... and who in the right mind would buy one!!!

[DjSki]

Its awful PR.

Idiots.