Aston Rapide Prices Announced
Gaydon asks nearly £140k for 'DB9 Saloon' - almost two Panameras
Ahead of its release early next year, Aston Martin has announced the pricing for the four-door Rapide. The base price will be £139,950 - nearly twice that of an 'entry-level' Porsche Panamera or Maserati Quattroporte.
Aston's chairman Ulrich Bez has been going to some lengths to distance the Rapide from its ostensible rivals, arguing that it has a different ethos and is not designed as a rival. The price may now offer a clue as to why.
But for that heavy chunk of change the Gaydon chaps will give you a handmade 6.0-litre V12 with 470bhp and 443 lb ft of torque. Only the flagship Turbo S version of the Panamera beats it, and even then only by 30bhp.
As standard the 1.9-tonne Rapide will also come with dual-cast brakes and Aston's Adaptive Damping System, along with a Bang & Olufsen stereo and heated memory seats.
The elegant Rapide will go on sale in around April/May of 2010, and Aston expects to build around 2000 of them in the first year. That is admirably ambitious, but it may run in to some trouble competing against a more powerful Panamera that's a full £40k cheaper even in full 'bells-and-whistles' form.
Of course it will cost more than the Panamera Turbo S,Quattroporte and Conti,apart from the lack of rear doors the most obvious rival would be Ferrari Scaglietti,not the Panamera

The Rapide is in a different league from the Panamera. I nearly said class, but I'm not sure the Panamera has any.
In this day and age, with a burgeoning population of new and ugly mostrosities trading on the allure of their premium brand badges and past glories, Aston should not only be applauded for producing a beautiful car (hell, not even Ferrari can manage that) but also for not being afraid to charge for style. It's as much a statement as Jimmy Choo shoes or a designer dress and has to be priced to maintain it's exclusivity. If Jimmy Choo shoes were £20 a pair, who would want them?
The man who buys a Panamera and parks it next to a Rapide will be the man wishing his pockets were deeper....assuming he is allowed to park next to the Rapide owner's yacht, of course
- yes, it's that sort of car. It's Katherine Jenkins compared to Susan Boyle.You can keep your bloaters with their fat bonnets and lantern jaws and you can even keep your ultimate ability as I'm sure the perfiormance of this car will be more than adequate.
In this day and age, with a burgeoning population of new and ugly mostrosities trading on the allure of their premium brand badges and past glories, Aston should not only be applauded for producing a beautiful car (hell, not even Ferrari can manage that) but also for not being afraid to charge for style. It's as much a statement as Jimmy Choo shoes or a designer dress and has to be priced to maintain it's exclusivity. If Jimmy Choo shoes were £20 a pair, who would want them?
The man who buys a Panamera and parks it next to a Rapide will be the man wishing his pockets were deeper....assuming he is allowed to park next to the Rapide owner's yacht, of course
- yes, it's that sort of car. It's Katherine Jenkins compared to Susan Boyle.You can keep your bloaters with their fat bonnets and lantern jaws and you can even keep your ultimate ability as I'm sure the perfiormance of this car will be more than adequate.
In this day and age, with a burgeoning population of new and ugly mostrosities trading on the allure of their premium brand badges and past glories, Aston should not only be applauded for producing a beautiful car (hell, not even Ferrari can manage that) but also for not being afraid to charge for style. It's as much a statement as Jimmy Choo shoes or a designer dress and has to be priced to maintain it's exclusivity. If Jimmy Choo shoes were £20 a pair, who would want them?
The man who buys a Panamera and parks it next to a Rapide will be the man wishing his pockets were deeper....assuming he is allowed to park next to the Rapide owner's yacht, of course
- yes, it's that sort of car. It's Katherine Jenkins compared to Susan Boyle.You can keep your bloaters with their fat bonnets and lantern jaws and you can even keep your ultimate ability as I'm sure the perfiormance of this car will be more than adequate.
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