Whatever the reason is, the market for motoring affiliated timepieces is more competitive than an episode of The Apprentice, which is why only the brashest, most expensive and coolest watches ever get a mention.
These three lookers are no exception, so let us introduce, from top to bottom, the Audi Centennial Chornograph, the Tag Heuer Monaco Twenty Four Concept Chronograph and the Tag Heuer 40th Anniversary Monaco Limited-Edition Chronograph.
They’re only going to make 100, but 35 will come in platinum and 65 in white gold. Prices start from £14k, more than a basic Ford Focus, for the white gold model, but if you want your watch in platinum you’ll have to shell out a sizeable £24k, the price of a nicely kitted out Caterham Seven.
This ultra-exclusive watch doesn’t even have a price yet, and we’re sure it will never make it into your local jeweller’s window. The black PVD-coated case and insulated movement can withstand shocks of up to 24,000 Gs in force (around ten times the reported industry average) and according to Tag comparable to a rollcage in a racecar. It won’t, however, stop you losing it.