But despite the undeniable visual similarities with Audi's rather more humble saloon offerings, the third-generation A8 still aims to be the sportiest saloon in its segment.
To help fulfil its sporty promise, all new A8s will get Quattro four-wheel drive and an 8-speed automatic gearbox. Meanwhile, the clever fellows in Ingolstadt have shaved 110kg from the A8's kerb weight, despite the new car having grown in both length and girth.
An S8 version is rumoured, but it is likely to be powered by a turbocharged V8 rather than the current Lamborghini-sourced V10.
Inside, Audi has deliberately focused on a more 'premium' feel to the A8's cockpit. The result, to these eyes at least, has a rather American feel. Though whether that's more to do with the cream leather, light wood trim combination of the show car or the wide, flat dash (which Audi calls 'spacious styling') it's hard to be sure.
There's the usual gizmo count, too, with LED headlights front and rear, adaptive cruise control, a night vision mode with pedestrian 'marking', and an updated touchscreen MMI infotainment system to name but a few tech highlights.
The new A8 will go on sale in the UK from £54,760. Order books are open now.