Tuesday 29th June 2010


Lotus Looks To Bob Lutz

Norfolk sports car maker looks to global execs to help with its future


The seemingly unretirable Bob Lutz is rumoured to be taking on an advisory role at Lotus. The move would be part of Lotus's five-year plan to turn itself from a niche track day specialist into a global premium sports car brand.

Motor industry website Automotive News Europe has reported that the former GM man has had formal talks with Lotus, though no official job offer from Lotus has yet been made.

Also in Lotus's sights is former senior BMW man Tom Purves. "The goal is to make a contribution to projects of the future - improving the quality, the product offerings and the operations of the company," he told Automotive News, "It's exciting, and there is no question it is a great brand and has a good future."

Author: Riggers

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Last comment was by Mikeyboy
on 1st July 2010