HAPPY 85TH, GM DESIGN
General Motors' own design department marks its 85th birthday (and status as a pioneer in the field) with some pretty pictures
GM Design has certainly come a long way, too. It was created back in 1927 when the Executive Committee of General Motors approved the creation of a new department to "study the question of art and colour combinations in General Motors products" and hired the legendary Harley Earl, a custom coach builder from Hollywood, as its chief. Among Earl's achievements were the development of concept cars, the yearly model changeover, the vehicle tailfins of the 1950s, the travelling Motorama auto shows and the development of the iconic Corvette.
So enjoy this selection of GM history. And perhaps indulge us in a bit of a pop quiz - the pictures haven't been captioned with model names and, although some are obvious, others are way beyond the PH editorial team's ken. There's a mystery prize to whoever comes up with a complete list of names...*
*the mystery might just be that there is no prize...