Optimax to take a back seat?
Shell UK has launched a new performance-oriented unleaded fuel: Shell V-Power.
Available across the UK, the 99RON petrol builds on the company's Optimax fuel launched in 2001, and is designed to provide even more power and responsiveness. It follows BP's launch of its 102 Unleaded brand recently (see link below).
Instrumental to Shell V-Power’s development has been the working relationship forged between Shell and Ferrari over the last 50 years across the Grand Prix circuits of the world. The Ferrari F1 car provides Shell scientists with a cutting-edge mobile laboratory enabling fuels to be developed and tested under the most severe conditions, benefiting from instant feedback and analysis. Findings are fed back into Shell’s road fuel development programmes.
The result: a fuel for customers who understand that not all fuels are the same, according to Shell.
- It contains Shell's unique Friction Modification Technology (FMT) as used by the Formula 1 Ferrari team in their 2006 racing fuels. This is designed to help the engine turn more freely and improve performance -- according to Shell.
- The octane rating of 99RON is designed to provide more power and improved responsiveness in many modern cars.
- It contains a powerful cleaning formula designed to improve engine responsiveness by removing power-robbing deposits, helping the fuel to burn more effectively.
We've asked Shell how much it'll cost and are awaiting a reponse; we'll add that information here when it arrives.
Retail director John Rasmussen said: "This is a proud day for Shell Retail. Shell V-Power allows our customers to fill-up with a performance fuel derived directly from our Formula 1 technical partnership with Ferrari."
"Our relationship with Ferrari helped us introduce the first premium performance fuel to the UK market in 2001. Shell V-Power builds on that proven motor sport heritage, moving the market forward again; delivering hard-fought-for track-proven innovation, such as FMT, to the road and our customers."
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