Maserati has made a bit of an event of the first Quattroporte Automatics to head for their customers, as the first batch of 70 cars leaves Modena.
Maserati dealerships in France, Germany, Spain, Portugal and Belgium, as well as those in Italy, will be the first to take delivery. Italian dealer representatives opted to take delivery of the vehicles from Modena personally.
A week from the presentation at the Detroit Motorshow, the new Quattroporte Automatic took pride of place at Modena’s prestigious Military Academy. The vehicles then wound their way through the streets of Modena to Piazza Grande where chief executive Roberto Ronchi handed over the keys of the cars to the European dealer representatives.
At the end of the ceremony, all 70 Quattroportes left Piazza Grande for their respective destinations.
In the UK, the £77,000 Quattroporte Automatic officially goes on sale on 14 February 2007.