We love supercar clubs. Without being a squillionaire, how else can mere mortals like us get the chance to ‘own’ a selection of our favourite exotica without being pauperised by depreciation, repair and servicing charges? A twelve-month membership usually starts from around £9K too, which is the same price as a supermini – and which
Sorry luv, not tonight. I'm driving a Lambo...
would you rather be driving?
There are now a few such clubs to choose between, but one company that is highly regarded for both its cars and its innovative marketing campaigns is écurie25. In addition to producing an in-house magazine, the London-based supercar club has just got its teeth into producing a new teaser video. Entitled ‘The Mistress’, this arty and vaguely titillating film features model Bailee Roup and a Lamborghini Gallardo Spyder – can you guess which one is the mistress?
You can watch the video on pistonheads TV at http://www.pistonheads.tv/clip1318 or you can go straight to the company’s website www.ecurie25.co.uk. Innovative, but does it convince you to sign up?