Big, bulky, inefficient cars are the reason they're in this mess
US car manufacturer Chrysler lost money on each car they sold in North America last year.
They reportedly lost $1,111 on each car they sold in 2006, while in 2005 they made $114 per car.
They attribute the high losses to inefficient design and engineering, as well as not being able to sell their SUVs, which dominated their US portfolio.
Chrysler now has a rejuvenation plan; they plan to cut 13,000 jobs within three years, invest $3billion in more fuel efficient vehicles and attempt to better control their inventory.
Why don't they just stop making SUVs?