Volvo is launching a groundbreaking in-cinema campaign which will see film-goers across the country enjoy a unique interactive gaming experience on the big screen.
In a European first, cinema audiences will become human joysticks, waving their arms in the air to guide the new Volvo XC70 all-wheel-drive estate car around the large-scale driving terrain collecting various items and passengers along the way.
Volvo is introducing this unique social gaming technology to the UK to support the launch of its all new estate cars and activate Volvo’s ‘Life Is Better Lived Together’ brand message.
So this Saturday at the 8.30pm showing of Ratatouille, visitors to 12 Cineworld cinemas will become part of UK cinema history.
Each of the regional audiences3 will attempt to use their combined effort to score the most points on the virtual course, monitoring their performance on a live scoreboard on the side of the screen. The winning audience will be rewarded with free cinema tickets.
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