SIZE DOES MATTER

Speeders are having the size of their manhood mocked for going too fast as part of a successful Australian road safety campaign.

The television, poster and online campaign shows women crooking their little fingers at young men in fast cars in a gesture which infers the men have small penises.

The £800,000 'little pinkie' campaign, as it has been dubbed, features the slogan 'speeding: no-one thinks big of you'

Launched in June its aim is to cut down the speeds of young men in powerful cars.

Now research commissioned by the Roads and Traffic Authority on the effectiveness of the ads showed that more than 60 per cent of young males said the campaign had made them think about their driving behaviour.