Audi are proudly proclaiming that their new R8 is the slowest model they have got.
And by that they mean it's takes the longest time to build!
The odd multi-million pound campaign for the new R8 highlights its painstaking ‘hand-intensive’ build process and lays claim to one of the most ironic claims in the history of advertising.
The new campaign featuring the sought-after all-aluminium, quattro four-wheel-driven, V8-powered two-seater breaks this week, and represents the largest investment ever made by Audi UK in the launch of a new car.
The R8 is, of course, anything but slow off the mark: it is the fastest production car Audi has ever produced, but because each one is constructed with painstaking precision, largely by hand, it actually has the by far the slowest build process of all Audi models. Only 450 cars will be delivered in the UK this year, and 750 in 2008, with prices starting at £77,000.
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