A few years ago, the must have accessory on your Escalade or Tahoe was a set of enormous chrome spinner wheels.
Having been the height of rapper fashion for a while now, those with a penchant for oversize SUVs have been waiting for the next big thing to come along and replace the trusty spinners, and we reckon these might be it.
Made by a company called, surprisingly, LED Wheels, these new rims are being marketed as the next big thing for both personal expression and as a new medium for advertisers.
The screens built into each wheel allow pretty much anything to be displayed, either static or moving pictures, so the potential for personalisation is pretty much endless.
Ego-centric rappers will no doubt be falling over each other to exchange their hard-earner dollars for a set.
However, we’re more interested in the potential this device has for taking pretending to be James Bond to the next level. No revolving number plates here: instead, get attention with your wheels set to OZ Superleggera, then anonymously potter past the plod on the 16” pressed steel items.
Prices weren’t forthcoming but, given the obvious target market, expect the cost to be epic.