Price dependant on demand
We all know that many of the cars we buy here in the UK are available cheaper overseas, but with the new M3 it seems that US dealers are learning a thing or two about supply and demand. One dealership has increased the sticker price of the new M3 simply because it knows everyone wants one.
Californian dealer Century West has imposed a 'dealer market adjustment' of $30,000, or 42% over the retail price recommended by BMW USA.
This mark up sees the $70,000 coupe become a $100,000 purchase. At today's exchange rate that makes the US car £49,000 in sterling- only a shade less than we pay for it in UK showrooms.
There was no official word from BMW on this matter, but as we expect the Nissan GT-R to be extensively marked up when it finally arrives here, is this a sign of things to come?