The X1 - it's wicckkkeedd
BMW is unveiling the X1 concept at the Paris Motor Show this week but of course no launch would be complete without a teaser. A production 1-Series based SUV is sure to be close on the heels of the concept and from the video it is clear that the carmaker is aiming it at young urbanites.
In my opinion when a company like BMW tries to throw in some ‘street’ imagery like graffiti and skateboarding to be hip, it has the opposite effect. You won’t see much of the car either, but it is worth watching all the same…