Ferrari president Luca di Montezemolo managed to get into a bit of a sticky situation last weekend after he managed to beach a Ferrari California in a gravel trap in front of thousands of Spanish fans.
Montezemolo was proudly parading his F1 team's 2010 driver line-up - new signing Fernando Alonso and a returning Felipe Massa - at the Ferrari World Finals event in Valencia when he decide to take the car closer to the stands for the fans to get a closer look. Unfortunately for di Montezemolo, he decided to go via the gravel trap, resulting in a stranded California sinking up to its axles.
Both Alonso and Massa tried to help their boss out, with little success, before a new California was dispatched to spirit them away. Check out the videos below for a look at the whole unfortunate carry-on...