TESLA: CHARGING ANXIETY IS 'FOR THE WEAK'
Tesla employees show faith with trans-continental drive
The travel-weary look isn't quite as evocative on an electric runabout as it might be on an unwashed 24hr Le Mans race victor perhaps, but Tesla reckons the drive across America has added extra credibility to its claims that the car is more than a novelty.
18 Tesla employees took part in the marathon, with promotional stop-offs along the way to help raise awareness about electric cars.
"It proves the Roadster is tough, durable, and range anxiety is for the weak", the company now boasts.
We'll post a few pictures of some of the sportier lookers later, but with the major industry players also piling into the electric sector with new concepts at the show, you've got to wonder how long the small fry will be able to keep carving out a niche.