California helped bump-up Ferrari sales
Ferrari managed to significantly outperform the overall luxury sports car market last year, according to figures published this week, proving the value of sky-high brand kudos.
Overall, the global sports car market contracted by an average of 35 per cent in 2009, but Ferrari managed to shift 6250 cars, a drop of just five per cent over 2008. As a result, Ferrari increased its market share by 10 per cent.
The newly introduced Ferrari California - 60 per cent of which are bought by customers new to Ferrari - has accounted for a great deal of Ferrari's 2009 success, but the 458 Italia hasn't yet made a contribution, as deliveries have only just started.
"Achieving these results in such a challenging economic climate is the best possible endorsement of the quality and the commitment of all the people of Ferrari and of our strategy focusing on innovation and exclusivity," said Ferrari chairman Luca di Montezemolo. "Those guidelines will also allow us to tackle 2010: it will be a very difficult year and the first small signs of recovery will not come until next autumn."
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