A US company called Emblem Alive has come up with the idea of moving grille badges for your car.
Yes folks, it's the personalisation touch you never knew you wanted - and probably still don't - the lovechild of a humble car emblem and the unutterably irritating Big Mouth Billy Bass (remember that?).
Currently, the company appears to only have created a galloping Mustang Pony and a Chevy Camaro badge beating like a heart. These seem to be prototypes, too - the Emblem Alive website doesn't list any prices, and cites 2011 as the date for its product's "projected availability".
But words really don't properly describe the sheer madness of Emblem Alive's product. You have to watch the video, you really do... and, yes, we are aware of the date, but someone's gone to a lot of trouble over this if it's an April fool...
But it's got to be a joke. Hasn't it?!?