Audi is pushing the boat out at the annual Wörthersee GTI meet in Austria next week, with a series of seven A1 models decorated with custom themes - including a Urquattro tribute that will become an official factory option.
"The Audi A1 fits in with the GTI meet because customisation has always been a central topic for the Audi fans here at the Wörthersee and will also play a special role for A1 customers," says Stefan Sielaff, Head of Audi Design.
Our favourite here at PH is the A1 with "competition kit" with the "legends interior plus" package, which is based on the Audi rally vehicles from the 1980s. In addition to exterior visual cues such as the Amalfi White paint finish and the original colours of the Urquattro (Begonia Red, Stone Grey and Grey Brown), the interior also evokes memories of the racing successes racked up by quattro technology, which is celebrating its 30th birthday, says Audi.
Pleasingly, the "competition kit legends interior" and "competition kit legends interior plus" will be available directly from the factory or via Audi Genuine Accessories at market launch.
The other customised A1s include a "Follow Me" design in Citrus Yellow with a black checkerboard pattern which resembles airport ground control vehicles, and the "Hot Rod" model boasting a matt-finish look and lowered ride height, plus steel wheels with whitewall tyres.