We don't need much of an excuse on PH to do a story on a classic Ferrari, and when there's a nice picture in it for us, well, it's manna from heaven.
So when the news came through on the PH virtual newswire that RM auctions had sold this, Ferrari 250 GTO number 4675, we knew we had found today's POTW.
RM has been coy about the car's new "and immensely enthusiastic owner", but it turns out to be none other than DJ and car nut Chris Evans - the man who for the past few years has been vying with Nick Mason as Britain's top Ferrari nut.
Evans has shelled out £12m for his latest acquisition, the arrival of which he announced in true new media fashion via Twitter, posting a photo and saying simply: "The new one has arrived..."
Chris's Twitter Photo. Not POTW
The 'new one' in question is just one of 36 250 GTOs ever produced, and one of only seven that received 'series II' bodywork.
The six-carb 3.0-litre V12 in the nose was good for 302bhp at 7500rpm and a top speed of 174mph. Crikey.
As James Elliot, editor of Classic & Sports Car mag and sharer of office space with the PH team, put it when he drove the car in April 2010's issue (lucky blighter): "To do this car credit takes massive, mega-immense, sadly as-yet-uninvented superlatives."
Which, we suppose goes some way to explaining Evans's somewhat understated tweet. Still, not a bad way of celebrating 9.5 million listeners on your daily morning radio show, is it?