YACHTS TO JOIN 'COPTER IN 'M-B STYLE' PORTFOLIO
125 years in, Merc decides to share its industrial design expertise
First out of the blocks is a joint venture with Eurocopter, which resulted in the launch of the EC145 Mercedes-Benz Style chopper in Geneva recently. Other projects are likely to include superyachts, luxury furniture and interiors.
The new helicopter features a Mercedes-themed interior, with seat upholstery in the cockpit and cabin in a range of deluxe materials and colours, and even wooden flooring and ceiling panels. Ambient lighting is borrowed from the E- and S-Class cars, while the interior is also fully configurable in the manner of an SUV.
Mercedes-Benz has made multi-purpose storage a feature of the tail as well. Whether it's golf clubs for a day on the links with business partners (You're in the wrong job? You and me both, matey! Ed.), or bikes and surfboards for a family holiday, the high-capacity luggage compartment has numerous attachment points on the floor and walls.
Mercedes-Benz's Vice President of Design Gorden Wagener was in the UK this week to introduce the new Mercedes-Benz Style brand, as well as giving media types some insights into his views on the company's automotive design outlook.
We met the affable Royal College of Art trained designer at Mercedes-World in Brooklands, where he talked us around both the SLS Gullwing which he designed, as well as the latest F800 fuel-cell/hybrid configured saloon concept that's said to offer a clear idea of what we can expect in the future from premium automobiles made by Mercedes-Benz.
Wagener also wants design leadership to be the first thing people think when they hear the name Mercedes-Benz:
Well, we think that's what he said. Now pass the crayons, I used to do fantastic helicopters...