REVEALED: RANGE ROVER EVOQUE
Baby Range Rover gets Victoria Beckham as a brand champion
Instead, the newcomer gets a handle that's more in tune with the Range Rover brand's feminine side, and a celebrity champion to match in the form of Victoria Beckham.
Land Rover didn't approach the Beckhams, we learned at the glitzy launch in Kensington Palace last night, rather it was the other way round as David apparently has a bit of a thing for the Rangie. 'They (Beckham inc.) have wanted to do something with us for ages,' confided our well-placed tipster, 'but we've been saving them up for this.'
Still, it's easy to be stuffy about this sort of marketing hype, but will anyone here on PH really mind if VB's input helps Land Rover shift another few boatloads of Evoques to the Yanks? It's all got to help that export driven recovery we're hanging out for, and Land Rover has already announced that 1,000 new jobs will be created at the Halewood plant in Liverpool when Evoque production gets up to speed next year.
The car is based on the Freelander platform (albeit in both 2 and 4wd drive guise), but we can expect the ride and handling to have a sportier feel more in keeping with the Evoque's 'urban' character. We're also told there's been a lot of energy expended on weight-saving measures, so at the very least expect to find those curvy front wings to be made of plastic.
The Evoque will be launched properly at the Paris motor show in September, when all the technical details will be revealed as well as prices, but the ballpark starting point is £35k, with a £5k discount if you go 2wd. After launch, we've learned that Land Rover will be looking hard at ways to build an extended family around the car, with a five-door on the cards in future. It might be the smallest Range Rover, but it looks as though it's going to be big.