If you were trying to promote your brand as young and funky, would you create a one-off supermini with a faux-wood vinyl wrap that mimics the 'woody' station wagons of the 40s, 50s and 60s? We wouldn't either, but that's what Chevrolet has done.
The 'woody' style of estate or station wagon might be more memorable to Brits in the form of the Morris Minor traveller, but according to Chevrolet "the car recalls the dawn of the surf movement in the USA, when, in the late Fifties and early Sixties, surfers bought 'Woodies'. These were traditionally large estate cars based on mainstream models, but with timber framed bodywork".
So you see, when you associate the Woody with Miss Marple country cottages - or even with the deeply dubious vinyl additions to American station wagons and off-roaders in the 60s and 70s - you're wrong. Because woodies are cool, man...
This one, based on the five-door Chevrolet Spark, uses a three-quarter vinyl body wrap to create that wood effect, and, according to the press release, celebrates "the brand's American heritage and connection to youth culture". Right...