A McLaren showroom, tomorrow
Mclaren will launch its flagship London showroom at One Hyde Park tomorrow, as it launches the first dealer in its global retail network.
By the end of 2011, McLaren is set to have opened 35 'bespoke retailers' (that's posh McLaren-speak for dealers), worldwide for sales and service of the MP4-12C (and, we presume, any future models to come out of the firm's Woking HQ).
The prestigious address (One Hyde Park: The Residences at Mandarin Oriental, London) has, we're told by McLaren, been "selected for its ability to demonstrate an outstanding track record in offering excellent customer service and aftersales support".
Following the London launch, two more McLaren retailers for the UK will open in Manchester on June 30, and Birmingham on July 5. The remaining 32 sites in the global network will be up and running by the end of 2011, beginning in July and through the summer with the European network in Belgium, France, Germany, Italy, Spain, and Switzerland.
Feeding the new network will be the sole responsibility of the new £40m McLaren Production Centre (MPC) at the company's Woking HQ, where up to 4000 cars a year will be built once all McLaren's models come on stream by the middle of the decade.