Subaru's teaser site for the new car
Subaru has announced that it will call its new rear-drive coupe, which is being developed jointly with Toyota, the BRZ.
This, Subaru tells us, stands for 'Boxer engine', 'Rear-wheel drive' and 'Zenith', and the car is set to go on sale in spring 2012. Before that, we'll see a 'concept' version at the Frankfurt show (which we hope has a little more in the way of bodywork than the car we saw at Geneva).
That concept, in a move that makes it sound more like one of those endearingly random legends you on Japanese T shirts than anything automotive, will be called the "Subaru BRZ Prologue-Boxer Sports Car Architecture II." Snappy.
But then Fuji Heavy Industries, Subaru's parent company, never has quite understood how to do marketing: they proudly describe the current Impreza, at its launch, as a 'sports casual' car... Bless 'em...