You can't help but get the feeling these days that car manufacturers do rather milk their new car launches, and few more so than Porsche. The new 911 hasn't even been subjected to motor show glare yet, but we've already seen it in spy shots, in disguised development videos and in still photos.
We're still a little while away from actually being able to get bums in seats, but this latest promo video - the first time we've seen the car in undisguised guise on the road - should cause more than a few Porschephiles to wipe the dribble from their chin.
Lovely. But we do wish that Porsche would hurry up and launch the damn thing...