The Lotus show stand at Frankfurt was pleasing for all sorts of reasons this year, one of which being
the launch of a new Exige S
If you'd gone to the press conference on preview day, you'd have seen this video. Shot in the somewhat cliched but generally watchable style of the Top Gear track test (ooh, listen to us!) but with added boxer, we're not quite sure what it all means.
The video sign-off is 'more Lotus than ever', from which some wits/trouble-makers may choose to infer the word Lotus is becoming synonymous with frivolous marketing b*llocks.
But we refuse to be drawn on that one today, because we quite like this. Although we'd probably lose the boxer...
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