Blocking a pavement near you soon...
'We can do anything, we can be anyone if we beeeeeee-lieve...'
So runs the whining backing track to this just released video from Maserati, apparently intended to connect its ghastly new blot on the automotive landscape to the Maserati brand's occasionally illustrious racing history.
The supposedly uplifting message, it seems, is that if you believe you can build another gigantic and plug-ugly lump of an SUV to sell to footballers on the strength of its badge - you can make it happen. (Apologies to anyone out there who likes it! Ed.)
Or you could have it their way: "Maserati Kubang, a concept car that supersedes the past, while keeping faith with it." Chuckle.
(N.B. There are some nice moving pictures before the Kubang heaves into view.)