Toyota is to return to Le Mans in 2012 with an LMP1-spec petrol-electric hybrid.
The engine for the new car is being developed at Toyota's HQ in Japan, while the chassis work is underway at Toyota Motorsport in Germany.
Toyota of course, has unfinished business at Le Mans after it set a lap record, but never managed to grab a win, with the GT-One in the late 90s.
And Toyota seems to be serious about getting to the top step of the podium this time. Word is that the programme has been going since 2010, and ToMoCo has big ambitions for its new car.
"We want to write a new chapter in the history of the Le Mans 24 Hours, as in the FIA World Endurance Championship, through our use of hybrid technology," says Tadashi Yamashina, Toyota Motor Corporation Senior Managing Officer and Toyota Motorsport Chairman.
Brave words, chaps, and we applaud your chutzpah. But will they be the ones to break diesel's stranglehold at La Sarthe?