New Viper in winter testing
Next year's all-new Viper won't be badged as a Dodge, Chrysler has revealed. Instead, it will become an 'SRT', as Chrysler repositions its performance division as a standalone brand.
There have been plenty of SRT products before, of course, the Chrysler 300C SRT8 and Jeep Grand Cherokee SRT8 to name but two, but this will be the first time the name will have been used without another Chrysler brand.
The SRT Viper is expected to make its debut at the New York show in spring next year, complete with a 600hp 8.7-litre V10. Chrysler hopes to push its iconic performance car to a much broader audience this time around, and the new SRT branding could well be part of that emphasising the sort of bespoke performance branding that make M Division BMWs or AMG Mercs such sought-after products.
Here's one to confuse you, though: on this side of the Pond the previous Viper was always known as the SRT10. Does this mean the new car would be called SRT SRT if it made it to Europe...?