This cheeky Camaro-in-miniature is called the Code 130R. It's the latest concept from Chevrolet, and is an attempt to bring younger buyers to the brand.
According to US Census data, there are 80 million American consumers approaching 30.
They represent 40 per cent of today's potential car-buying public and a combined $1 trillion (£647bn) in purchasing power. So it's understandable why GM might want a larger share of that.
The 130R (actually one of a pair of Chevrolet Coupe concepts, the other being the front-drive Tru 140S) is powered by a turbocharged 1.4-litre four-cylinder engine with 150hp and 148lb ft of torque.
This is transmitted to the rear wheels (praise be etc, etc) via either a six-speed manual or a six-speed automatic gearbox. Chevy says it hopes a production version could sell for around $25,000 putting it right in contention (in US terms at least) with the Subaru BR-Z.