BMW DIESEL M CARS: IT'S OFFICIAL
New 'M Performance Automobiles' sub-brand to be launched at Geneva
The new venture, of which there has been much teasing and rumour over the past few months, is to be called BMW Performance Automobiles, and its first fruit will be unveiled at the Geneva show in March.
So what's the logic behind Diesel-powered products from M Performance Automobiles? M Division boss Dr Friedrich Nitschke explains: "We are targeting our efforts at customers looking for more emotionality and more performance, but who don't want to forgo the everyday usability of their cars."