In an enterprising example of direct marketing, Bentley is approaching famous Maybach owners directly, hoping to capitalise on
the imminent demise of Daimler's luxury brand
"The withdrawal of Maybach is a business opportunity for us and we're going to use it," Bentley CEO Wolfgang Duerheimer told Reuters at the Detroit motor show last week.
Seems fair enough. And considering that Maybach had counted Samuel L Jackson, Jay-Z, King Juan Carlos of Spain, Roman Abramovich and the Sultan of Brunei amongst its customers, Bentley could be mining a rich seam of both wealth and publicity with the scheme.
Apparently Bentley has already received some responses from Maybach owners. "The comments I'm receiving aren't very positive," he told industry mag Automotive News. "They feel left alone."