Peugeot has revealed that it has given its endurance racing programme the chop - including its participation in the Le Mans 24 Hours.
With the Peugeot 908 HDi, the French manufacturer has been Audi's main sports car rival - and its only diesel competitor since 2007, winning the legendary Le Mans endurance race in 2009 and taking the first Intercontinental Le Mans Cup title last year.
"This decision has been taken in the context of a difficult economic environment in Europe," said Peugeot in a statement. "Peugeot has chosen to concentrate resources on its sales performance in 2012."
It's an undeniable blow for the LMP1 Le Mans category, especially since Toyota will not have a full campaign ready this year, and Porsche's embryonic challenger won't be ready until 2014.