Kia is teasing images of its Trackster concept ahead of a full unveiling later this week. And though a sporty SUV crossover thingy isn't perhaps as interesting to PHers as the Hyundai Veloster, it proves the Koreans are looking beyond value for money and extra-long warranties.
Based on the Soul, the Trackster promises a bit of Evoque-esque sportiness,
which is timely
given that we've just been out proving that, yes, dammit, these cars can be fun on track and off.
The Trackster has been designed in Kia's Californian studio, reflecting Stateside success for the blocky Soul crossover and a general growing confidence in Kia's American standing. As we discovered at the LA show, Kia is also dabbling in grassroots 'B-Spec' hot hatch racing and a more sporty image for the brand could be a smart move.