PH2: IS DUCATI UP FOR SALE?
That's what the business press is saying...
Bloomberg news service reports that Ducati Motor Holding's owners are looking for an 'industrial partner' to sell the company to - and raise 1bn euros (£837m) in the process.
Harley-Davidson is also on the shortlist of suitors, but given that Harley has recently rid itself of the Buell and MV Agusta brands, it seems unlikely that it would be keen to add a new marquee to its portfolio right now.
Even if Ducati can't find an outright buyer, however, those plans to sell shares in the company to the general public mean that Ducati could soon find itself in new ownership one way or another.