Aston Martin owners on PH will doubtless be insouciantly unconcerned by the fact that their brand beat 9997 others to finish third in the 2012 CoolBrands® list.
year, this list is voted for by 3000 British consumers and a panel of 39 ‘key influencers’ including Millie Kendall MBE, Luke Peters, Plan B and David Harewood MBE.
Be they who they may, the list’s definition of ‘cool’ is a mix of innovation, originality, style, authenticity, desirability and uniqueness. Apple was the outright winner, with Mercedes-Benz holding up more motoring honour in 16
, followed suspiciously closely by the keyboard-inputting error Niko.
The top 20 CoolBrands® list 2012:
1. |
Apple |
11. |
Sony |
2. |
YouTube |
12. |
Bose |
3. |
Aston Martin |
13. |
Häagen-Dazs |
4. |
Twitter |
14. |
Selfridges |
5. |
Google |
15. |
Ben & Jerrys |
6. |
BBC iPlayer |
16. |
Mercedes-Benz |
7. |
Glastonbury |
17. |
Vogue |
8. |
Virgin Atlantic |
18. |
Skype |
9. |
Bang & Olufsen |
19. |
Nike |
10. |
Liberty |
20. |
Niko |