TIME FOR TEA: ATOM CUP PITSTOP
"I was just waiting at the lights, when suddenly..."
Ariel AtomCup boys a perfect excuse to dive out of a crowd of bystanders and execute a full pit stop. Eh? Yep, you read it right Ė and slap bang in the middle of London, no less.
Itís a ballsy bit of work, and a very neat publicity stunt for the one-make race series Ė one we canít help but be won over by. The looks on the faces of the confused bystanders alone is worth the watch. Note, too, the way the crowd grows as people are drawn like moths to a flame as the whole thing takes place. 30 seconds is all the Ďstopí takes, and the crew actually finishes way before the lights change. Top work.