There's nothing to beat a car advert that takes a swipe at a rival. Hopefully you've seen Mercedes
Magic Body Control ad
that uses a chicken and Diana Ross to demonstrate how the latest range of Benzes deliver 'optimum driving comfort'.
This is Jaguar's riposte. In fact, it's from Jaguar USA, which may explain the slightly dramatic conclusion and #GoodToBeBad hashtag. Let's just say Jaguar believes it has a better system than Magic Body Control. You suspect it's not quite cricket for a British ad campaign, but that doesn't stop it being rather enjoyable nonetheless.
This was nearly run as a Time For Coffee? but it's been a few weeks since our last ad-based feature. However, should you wish to enjoy it with a hot caffeinated beverage, perhaps supplemented with a dash or two of festive cheer, we certainly wouldn't object. 'Tis the season and all that