PistonHeads is getting its very own BMW M4 and we want you to choose the spec. Why would you want to do that? All will become clear but if you were thinking of having a joke at our expense and choosing BMW Individual flouro pink with bright green wheels you may want to consider your options carefully. Because the joint activity we've arranged with BMW for the coming months around this car involves everyone on the site and is a promotion quite unlike any we've run before.
Any colour you like (apart from this one, sadly)
So what’s the deal? Well, BMW UK has given us pre-launch access to a
brand new M4
! From its high-revving 431 hp twin-turbo straight-six to its bespoke chassis components and trademark bonnet bulge and flared arches,
the new M4
is one of the most exciting performance cars of 2014 and one any PHer would be proud to own. Indeed, many PHers are already discussing their spec in the forums as they prepare to order their cars.
'Our' M4 hasn't been built yet and that's where you come in. We need you to spec it for us. Why will become clear but it's in your interests to do it properly and you can choose from a specially selected range of BMW Individual paintworks and upholstery, M Performance Accessories and more. The M4 will be available with a manual gearbox but ours will be a dual-clutch DCT; beyond that it's up to you. Having submitted your spec BMW will build the car according to which options have received the most votes. It’s as simple as that and we'll keep you updated as the votes come in on how the car is shaping up.
As it stands the build slot is booked and we have until midnight on February 6 to make our choices before the its official launch on June 21. While it's being bolted together we'll keep you updated on what we plan to do with the car once it arrives but suffice to say there will be plenty of opportunities to get up close and personal with it.
To view the specification options and start voting, please visit our special microsite. Your votes count but there’s more - all voters will be added to a prize draw to win two tickets to Goodwood Festival of Speed in June to see the car in the metal.
Please visit this site for more information. You can also follow BMW on Facebook and Twitter.