First up this morning was the Mercedes W05 which thankfully proved that not every car has to be fitted with an auxiliary todger attached to the front wing. It's a clean, simple design.
These casual unveils are pleasingly juxtaposed against the usual displays of F1 wealth, and only undone by the unedifying sight of Lewis and Nico being handed Blackberries to then tweet photos of each other. Clearly they're both iPhone users.
Red Bull car in non-phallic nose shocker
Next it was onto Red Bull where, wouldn't you believe it, another car was unveiled without a horrid appendage. So it is possible! If the old adage that a good looking car is a fast car rings true, then it could be another Red Bull season, because the RB10 looks very neat at the front. On looks alone, it's Merc versus Red Bull for now.
And certainly not Force India. At least Paul Di Resta can console himself with the knowledge that he won't be piloting an 800hp marital aid this season.
A few minutes ago Lewis complete the first official test lap in a V6 turbo 2014 F1 car. At about 75mph. Think today could be a bit stop-start!
You have to feel a bit sorry for F1 sometimes - really, you do. All the profile, the budget, the big names, and yet it ends up in a situation where its first public exposure for the 2014 season descends into something of a farce.
As I write it's now 11am local time, and I think five laps have been completed. Or maybe four.
By the middle of the season, when we're seeing magnificent racing and oversteer and qualifying boost settings and, and, and, and ... just maybe we'll forget this phase of the new technical regulations, but for now it just looks weird.
Imagine Manchester United inviting the world's press to watch a training session and presenting an empty pitch?
Such a massive overhaul in the technical regulations, combined with ever-stringent test and development restrictions leaves the teams tippy-toeing through this phase of development. Remember, they're allowed five engines this year. And they have very little idea how they'll behave in a chassis. The rumour mill has it that Renault is the one struggling most with longevity. I stress, rumour mill!
But for a brand like Ferrari, that spends the money it does, to have its new signing Kimi Raikonnen complete half a lap at a crawl and then arrive back at the pits in a SEAT, that's not really what it's looking for from 150m euros investment, is it?
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