Alongside the global debut of the
Huracan
, Lamborghini will use the Geneva show to launch its renewed 'Ad Personam' range of customisation options. It was already available on the
Aventador
, but will now include more features and soon be extended to the Gallardo replacement as well.
Don't wear denim in here!
Aventador Roadster
used to promote Ad Personam is probably quite subtle as one-off Lamborghinis go, but does hint at that myriad of possibilities. Spotted the 'Forged Composite' front spoiler insert? And more of it on top of the dials? The mirrors are matt silver instead of black and the paint is 'Blue Sideris'. Check out the colour-coded wheels too...
Clearly the potential is there to create a totally unique (and probably ludicrously expensive) Lamborghini then. And if all the extras on offer are a little confusing, Lamborghini will have an 'Ad Personam Studio' at Geneva where customers 'are assisted in the process of creating their very own, made-to-order Lamborghini'. Presumably this will only be offered to the appropriate 'qualified prospects' as preferred customers are so lovingly referred to.