ASTON ABANDONS LAGONDA SUV
Aston design boss says Lagonda SUV plan was of 'a different time' and a fancy four-door is the future
“We first showed the Lagonda SUV concept back in 2009,” explains Marek. “We still have plans for the brand. There might be some surprises in the marque’s re-establishment into the market place, but as a very unique coachbuilt experience. And that’s probably what’s most befitting of the brand.”
Will Lagonda become a high-end badge, perhaps like Special Operations to Jaguar Land Rover or a limited edition model in its own right?
“It’s more. It’s the reinvention of the marque, the brand, but done in a very, very limited way. It’s not something we believe that is a mass product.”
“That was a different time,” interjects Marek smoothly. “It was Ulrich’s time. And now we’re in a very, very different time, with a different plan and with a different projection of what that brand should become.”