"Pininfarina's new design shifts Zetor to a more intense, emotional experience that is highly sensual, dynamic and modern," starts the press release. Ooh, what's this then? A new coachbuilt supercar? "The idea behind the Zetor by Pininfarina concept is the embodiment of a perfect combination of power, dynamics and emotion," it continues, teasingly.
But this isn't a new coachbuilt supercar. It is, as you'll have gathered, a tractor. A Pininfarina designed tractor at that. But still a tractor.
Nothing wrong with that and as Bertone folds we know times are tough for the Italian styling houses. Supercars and tractors have a celebrated history too of course, Porsche once having a sideline in agricultural machinery and some bloke called Lamborghini funding a supercar start-up off the back of his tractor business.
Design that "communicates emotion and passion" is perhaps something new for the farm machinery business though, Pininfarina Chief Creative Officer Fabio Filippini promising this and more for a new corporate styling language for the Czech tractor builder's range. The tractor is being displayed at the Agritechnica show in Hannover, an event we've never heard of but - to our inner three-year-olds at least - one that sounds rather fun if it involves sitting in lots of brightly coloured farm machinery. We'll sort our press accreditation and offer a full show report next time it's on!