Some people will only buy Adidas versus Nike, Apple versus Windows or Xbox versus PlayStation, but is that brand loyalty and affiliation the same when it comes to car buyers here in the UK?
There has always been a rivalry between Ford and Holden in Australia as well as Ford and Chevrolet in America, but arguably that stems from their motorsport duels. Are people still loyal to brands, or is it a question of fulfilling a set of criteria at that point in time?
In addition, if you don't try other manufacturers and models, you will never know what feels right in a car. As a driver, for example, you might find enjoyment from a chassis that needs you to work hard instead of a cosseting ride that flows over bumps.
PHers have mentioned that nowadays car manufacturers don't necessarily focus on their original brand ethos, doing the utmost to have a model in every cavity of the automotive sector. One PHer has owned 22 Hondas in his lifetime but now currently drives an Audi S3. The reason behind it? "As Honda was no longer naturally aspirated I thought I'd try something else." Simple as that...
Let us know how loyal you are to a brand here.