Ford have chosen Beijing as the venue to unveil their new Focus. The four door "teaser" version of the car will be the most sophisticated Focus to date. Engineered in Germany and with 'European' styling, Ford are keen to push the Focus in China - the world's biggest growth market for cars. The Mondeo is already proving a success in the country.
The car is very much an evolution of the current model in looks. In Ford speak:
That evolution is primarily in the surface language of Focus. The Concept aims to convey solidity and substance while boasting generous curves and a distinct shoulder. It is athletic too, thanks to a lower sweeping roofline and a fast rear screen angle that serves to visually elongate the overall shape. The compelling logic in the exterior design of this 4-door car can be found in greater interior and trunk space - achieved without adding significantly to overall length or sacrificing the crisp appeal that Focus has come to stand for.
One of the most distinguishing features of the car is its new lamps. Ford have made extensive use of LED technology developed with Osram Opto Semiconductors. The front lamps produce a continuious ring of light when switched on giving a cool white appearance.